At Austin City Limits Music Festival the brands bring plenty of reasons to wander away from the stages. From air-conditioned lounges and hydration stations to photo ops, free samples, games, beauty-style experiences and places to simply sit down for a minute, there are a LOT of things happening between sets.
Here are the ACL Fest 2026 brand pop-ups and activations you need to put on your festival itinerary.
That Tito’s Thing
The ‘That Tito’s Thing’ experience features a photo booth, shaded areas to relax and hang and a claw machine that can be played for a chance to win Tito’s swag giveaways and other on-site surprises. Find it directly to the right of the Tito‘s stage tent. You’ll know you’re there when you spot the giant disco ball!
T-Moblie Club Magenta and More
Club Magenta is a shaded oasis near the T–Mobile Stage that’s open to all T–Mobile members and (2) guests. It features lounge seating, complimentary charging and a private bar. The best part is unmatched views of Skrillex, Lorde, The xx, Kings of Leon, Turnstile, Bleachers, Suki Waterhouse and more.
Other T-Mobile activations include the Spin the Magenta Gumball Machine, where fans can spin to score some of the weekend’s most coveted plus-ups like T–Mobile Stage side-stage viewing access, aftershow tickets, Club Magenta skip-the-line passes, free drink vouchers, merch gift cards and more.
T–Mobile members can also get complimentary festival lockers and access to free lawn chairs daily, plus free portable chargers inside Club Magenta.
Hacienda PATRÓN
PATRÓN Tequila is returning to Austin for year two of the Hacienda PATRÓN experience. Stop by the iconic two-story pop-up – inspired by our distillery in Jalisco, Mexico – for bespoke cocktails. Trust us, you do not want to miss the signature Headliner Margarita served in a limited-edition Collector’s Cup. You’ll also be treated to surprise performances from local DJs spinning vinyl, an on-site taco cart serving up food & drink pairings by Cuantos Tacos, daily happy hour specials (the first 100 festivalgoers that get a Headliner Margarita during happy hour will get 1 free taco!), and more unexpected moments throughout the weekend.
Miller Lite Social Lite Club
The Miller Lite Social Lite Club offers cold Miller Lite, a place to hang out and a Polaroid photo opp.
Snapchat Charm Bar
At the Snapchat Charm Bar, you can take a photo at the Snapchat booth and turn it into a custom keychain. Then you get to personalize it with your choice of charms and accessories.
BeatBox Music Mirage
The BeatBox Music Mirage is basically a festival beauty-and-fun pit stop. This activation features free airbrush body art, kandi beads, hair braiding, phone charging, an ACL photo opportunity and swag giveaways.
Aperol Day Club
The Aperol Day Club features a bar offering, well, Aperol, of course! There’s also free swag and photo ops.
Coca-Cola Refresh Lounge
The Coca-Cola Refresh Lounge gives festivalgoers a place to cool down with an ice-cold Coke and snap a photo with their friends.
DEFENDER Experience
The DEFENDER Experience lets festivalgoers create beats, test their RC off-roading skills, take an Adventure Quiz and score a custom bandana. It’s located near the American Express stage.
Electrolit Hydration Lounge
The Electrolit Hydration Lounge is back with free sample shots of Electrolit’s different flavors. Electrolit Powder sticks will also be available at ACL Bodegas throughout the festival.
MIKE AND IKE We Got’Chew
The MIKE AND IKE We Got’Chew activation is essentially a candy-powered festival oasis offering free Wi-Fi, plenty of fruity candy and a place to chill and recharge.
Rambler Roadhouse
Grab an ice-cold Rambler Sparkling Water, sample the brand’s mineral water and hang out in the shade. Rambler cocktails will also be available.
Topo Chico Hard Cantina
Texas favorite Topo Chico is also getting in on the ACL action with its Topo Chico Hard Cantina. Festivalgoers can grab Tajín-rimmed Topo Chico Hard Seltzer, cool off and take a photo at the Lone Star-inspired photo opportunity.
Trojan Unexpected
The Trojan Unexpected activation gives festivalgoers the opportunity to try their luck, score festival-ready merchandise and hang out between sets.
American Express Side Stage
The Amex Side Stage is available to Platinum Card and Centurion Card Members, plus up to three guests. The lounge includes complimentary treats, a dedicated bar and a place to recharge while staying close to the action.
Want to know more about the ACL Music Festival experience? Check out our insider tips and tricks.